B2B companies need to transform from a product centric to a customer-centric
business model — XaaS — “Your Product X” as a Service.
To initiate the transition to the servitization economy, you need to:
Pivot, transform, reinvent your business model
Focus on outcomes and not ownership
Build long-term relationships with customers
Grow recurring revenue and deliver ongoing value
Transform from selling devices to offering your devices’ value as a service using either a usage-based model or an outcome-based model.
Supply equipment consumables using a Just-in-Time model — proactively, predictably, and with 360-degree visibility.
Offer your customers the convenience, savings, and peace of mind that comes with guaranteed uptime.
B2B companies need to transform from a product centric to a customer-centric business
model — XaaS — “Your Product X” as a Service.
Offer new services and subscription-based models
Nurture a dedicated customer base that competitors cannot disrupt
Support customers remotely (critical during a pandemic)